Read my easy-to-understand bite-size summary-slogans to use for quick brainstorming.
– HP: Compare against the opposition: matrix-based industry benchmarking.
– Colgate Palmolive: Bad News Folders: keep a constant eye out for trouble.
– Procter & Gamble: Strategic Strategy Reviews: “where to play” and “how to win”.
– Microsoft: Market Potential: use prediction markets to tap hidden knowledge.
– Ideo: Tech Box: create a lending library of ideas.
– Corning: Outside-In R&D: bring in experts to help spark new ideas.
– Google: Office Graffiti: let workers speak their minds (on whiteboards).
– Medtronic: Improve Products: seek brutally honest feedback from customers.
– Toro: The Contra Team: appoint official devil’s advocates to challenge projects/people.
– Honest Tea: Equity as You Go: take no stake until you earn it. (Give the client/investor the whole enchilada and earn it back based on a pre-agreed multiple of the profit.)
– Coca-Cola: The Chief Shareholder Officer: head off shareholder trouble before it starts.
– Home Depot: Always-On Board Members: get directors to do regular day-long reconnaissance missions.
– Bloomberg: The Corporate Beehive: use office design to keep the queen in touch with the worker bees.
– SouthWest: The Job Audition: see how people (inter)act when they think they’re not being evaluated.
– Gore: Peer-to-Peer Promotion: let employees choose their leaders.
– Men’s Warehouse: The Shrink Shrinker: reward workers for keeping their hands off the merchandise.
– Egon Zehnder: The Anti-Star System: determine pay using just the profits and seniority factors.
– Intel: The Long Goodbye: keep retirees in the labor pool.
– UPC: The Three-Minute Huddle: start each day with a lightning-fast, all-hands briefing.
– Whole Foods Market: Gainsharing: pass cost savings on to those who achieved them.
– Urban Outfitters: Late-Night Recon: turn employees into trendspotters.
– Planet Honda: The “Just Looking” Badge: neutralize your customers’ worst fears.
– Guitar Center: Phone Shopping: become your own customer by broadcasting the mystery calls to employees.
– FireFox: Open-Source Ad Campaigns: let your customers do the marketing.
Bonus:
– Cyclone Commerce: Sponsored Descisions: anyone can make any descision as long as enough advice has been sought.
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